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MTAA-RR » news » twhid » heavy duty postcards film at 11:

Feb 12, 2006

Heavy duty postcards - film at 11!

posted at 16:39 GMT by T.Whid in /news/twhid

Roberta Smith in the NYT:
Lifted your mail lately? Counted the number of ostentatious announcement cards printed on stock that approaches, and sometimes exceeds, the thickness of cardboard?
uuummm. no?
It is one more sign that some New York art galleries of the contemporary kind have more money than they know what to do with, and that the competition for attention-getting frivolities in the overpopulated art scene is on the rise.

Each day’s mail seems to deliver a series of challenges and counter-challenges from the galleries that consider themselves in the upper echelon of the upper echelon.

via Art Promoted Heavily (Even in Your Mailbox)

I’m trying to figure out who exactly this article was written for. It seems so supremely naval-gazing that it really should have been put on a blog somewhere (NYT art reviewer with a blog? Is it raining toads?).

Roberta, get a clue, the vast majority of your readers don’t receive the high-end invites from the gallery blue-chips.

Whatev. My whole interest in this article is simply a ruse to link to an old art work of MTAA’s that exalted the lowly flimsy postcard invite of the more low-lying echelon’s of the New York art world.

Our piece, IN PREPARATION FOR THE SUMMER AIR IN BROOKLYN TO RISE FROM THE CONCRETE IN A MANNER WHICH DISTORTS ONE’S ABILITY TO JUDGE DISTANCE AND MEANING (AKA MANUAL ZOOM MIRAGE), never got as much attention as it deserved in my opinion.

Oh yeah, I almost forgot… Go Vote! permanent link to this post

MTAA-RR » news » twhid » heavy duty postcards film at 11


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